Discover how sustainable packaging trends are transforming the way businesses reduce waste, lower costs and build customer loyalty.
When retail giants like Amazon and Walmart take bold steps to reduce their environmental footprint, we take notice. From Amazon helping sellers ship items in their own branded packaging without added waste to Walmart replacing nearly all plastic mailers with paper alternatives, it’s clear that sustainability in packaging is no longer just a trend — it’s becoming the standard.
However, sustainable packaging isn’t just for the big guys. Sure, Patagonia’s work to develop non-forest fibers for its packaging is impressive, and Coors Light phasing out plastic rings in favor of fully recyclable carriers is impactful. But what about the small and medium-sized businesses? How do they fit into this growing movement?
Sustainability in packaging affects SMBs, too! So, it’s no longer just an option — it’s a smart move for businesses of all sizes.
Why sustainable packaging is a must for businesses
Sustainability may have become a corporate buzzword but don’t be fooled, it also represents a shift in how consumers think about the products they buy. Today’s consumers are more conscious than ever about the impact their purchases have on the environment, and they seek to support businesses that share their values.
This means SMBs are increasingly facing the same pressures as large retailers to adopt greener practices. Unlike the big players, however, SMBs often have the agility to adopt changes more quickly. But why should small and medium-sized businesses care about sustainable packaging?
For starters, it’s good for business. Choosing sustainable packaging is not just about doing the right thing for the planet (although that is a pretty compelling reason on its own, no?), it can offer real benefits to your business.
- Cost savings: Believe it or not, using sustainable packaging can actually save you money. Recycled materials often come at a lower cost than virgin materials, helping you keep expenses in check. And as the demand for sustainable options grows, these materials are becoming even more affordable. Additionally, lighter materials, like mycelium (more on that later) or perforated cardboard, can reduce shipping costs. Who here wouldn’t benefit from that?
- Customer loyalty: Consumers today want to align themselves with brands that reflect their values, and those values are increasingly sustainability related. So, by adopting sustainable packaging, you can help build stronger connections with your customers and boost brand loyalty. People feel good about supporting businesses that are trying to make a difference — and lucky for you, that good feeling often translates into repeat business.
- Brand differentiation: This probably comes as no secret to you, but standing out in a crowded market can be tough, especially for SMBs. Using more sustainable packaging is a great way to help set your business apart from competitors. When customers see your commitment to the environment, they have yet another reason to choose your products over others.
Top sustainable packaging options on the market
We’re happy to report that due to increased customer demand, sustainable packaging options have come a long way in recent years. So, let’s review some options that are making waves and that could work just as well for a small business or a corporate giant.
- Recycled and recyclable content: An oldie but a goodie (and one you may already be using!). Sure, many businesses are already using corrugated boxes, but did you know that almost all corrugated boxes are made from 30-40% recycled material? Some are even higher! This type of packaging is easy to source and sends a clear message to your customers: your business cares about the planet.
- Water-activated tape: Another oldie making a comeback for eco-conscious shippers. This paper-based tape is not only recyclable, but it also fuses more securely to corrugated surfaces, reducing the need for excess tape. Plus, it gives your shipments a professional, sustainable look without the extra cost of custom-printed boxes.
- Compostable and biodegradable packaging: As you may have noticed by now, packaging materials made from agricultural waste, like sugarcane and corn starch, are popping up everywhere. These materials break down naturally and can be a smart solution for SMBs looking to keep their packaging eco-friendly without sacrificing durability.
- Bio-based materials: One exciting development in the packaging world is mycelium — yes, mushroom roots! Mycelium packaging is biodegradable, compostable and a great alternative to foam-based protective packaging. Another great solution for SMBs looking to reduce waste without compromising quality.
Getting started with sustainable packaging
The great news is that switching to sustainable packaging doesn’t have to be overwhelming or expensive. Here are a few simple steps to help you get started:
- Evaluate your current packaging: The best place to start is to take a look at what you’re using now. You may already be using recycled boxes but are there other easy swaps you can make, like switching from plastic mailers to paper ones, or using water-activated tape instead of plastic tape?
- Research suppliers: There are plenty of suppliers offering eco-friendly packaging materials at competitive prices. If your current supplier is not one of these, do your homework to find the right partner that meets your needs and budget.
- Start small: To successfully make the change, keep in mind that you don’t have to overhaul your entire packaging operation overnight. Start with one packaging type and gradually expand your sustainability efforts as you see the benefits. Rome wasn’t built in a day, and neither will your eco-friendly shipping operations.
- Educate your customers: Don’t be shy about telling your customers what you’re doing! You’re doing something great for the environment and you should be incredibly proud of yourself. So, use your packaging as a marketing tool to highlight your commitment to sustainability. Whether it’s a note on your box or a post on social media, let people know that you’re making environmentally-conscious choices — and why it matters.
- Pat yourself on the back: Go ahead; you deserve it. You’re doing great.
Sustainable packaging is more than a trend — it’s a business opportunity
At the end of the day, sustainability in packaging isn’t just a passing fad. It’s a movement that’s here to stay, and it’s one that SMBs can leverage to their advantage. Whether you’re looking to reduce costs, build stronger relationships with your customers or simply do your part for the planet, sustainable packaging offers a win-win solution.
So, why not get started today? By taking small, meaningful steps toward sustainability, you can make a big difference — not only for your business but for the environment, too!
